Projects and Clients
This page is dedicated to the projects I have worked on during my time at DePaul.
Real-life clients with requests for proposals that were responded to with campaigns that were developed after conducting research, identifying insights, and challenging our creative minds. The result: authentic and impactful campaigns.
Sephora Accelerate
Objective: Determine the level of awareness surrounding the Sephora Accelerate program among consumers and its position in the beauty industry.
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Approach: Primary and Secondary research on market position and key demographics.
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Outcome: Delivered insights on an effective campaign that would bring awareness to the SA program and solve the problem of a lack of representation in the beauty industry.
click the image to view campaign
Rice-A-Roni Relaunch
Objective: Develop an integrated campaign that positions Rice-A-Roni as a side option that completes every meal. The desire was to appeal to Gen Z and Millennial consumers.
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​Approach: Used Rice-A-Roni's traditional positioning and updated it with modern tools and trends, which held nostalgic touches to appeal to younger generations who grew up with the product.
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​Outcome: Developed a campaign that reminded younger generations of the happiest memories from their childhood.
click the image to view campaign
The Perfect Getaway, When You Can't Get Away.
click the image to view campaign
Objective: Develop a campaign that highlights the fun adventure awaiting visitors at Shedd Aquarium. This campaign was designed with locals in mind, bringing locals back into Chicago attractions post-COVID.
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​Approach: Conducted research on Shedd's current market positioning and competitors. With this data, we created an insight into Shedd Aquarium for Chicago and Illinois residents looking for a fun Staycation activity.
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​Outcome: Developed a campaign that showcased Shedd's family-oriented fun, sustainability, and animal care efforts, and a fun staycation getaway for everyone.
Ethics in Practice
click the image to view paper
Objective: To explore personal ethics and values through interviews, curriculum, and industry standards. Develop a personal code of ethics.
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Approach: Conducted research, self-reflection, and peer input to explore personal and professional ethics.
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Outcome: Developed an extensive paper containing a personal code of ethics for the PR industry and an approach to a real-world scenario of an ethical dilemma.
The True Cost of Advances in Technology for Consumers.
This Op-ed argues that while we tend to celebrate the latest gadgets and smart features, these “micro-advances” often carry hidden downsides.
click the image to view Op-Ed
click the image to view blogpost
Disney World Doesn’t Have to Be Confusing: How to Have a Successful Trip.
This Blog Post was written to help first-time Disney World goers navigate the park and their vacations in a less stressful way. The post had tips and tricks for inexperienced Disney guests with a focus on ensuring those guests maximized their Disney World experiences.
The Perfect Getaway, When You Cant Get Away
This is a mock-up of a park bench advertisement for the Shedd Aqurium campaign with the objective of positioning Shedd as the perfect activity to do on a Staycation.
Rice-A-Roni the Taste of Childhood
This is a mock-up of a storyboard of a television advertisement for the Rice-A-Roni campaign. This storyboard concept showcases the campaign's use of nostalgia to appeal to younger consumers. The advertisement shows a grown adult shopping in a grocery store when he picks up the familiar packaging and is transported to his youth, surrounded by family. He is instantly flooded with a feeling of warmth and happiness.
Inhospitable Tours
A campaign for the oddest of services. Inhospitable tours, where guests sign up for the adventure of a lifetime, but it won't be relaxing. These experiences will give them stories to tell for decades... if they survive them. This campaign featured Print Ads, Radio Ads, and a Television commercial that viewers will remember forever.
